As IA/User Experience Lead, at Resourcesoft Inc., Prathibha has been working on the following projects with clientele as J.P.Morgan&Chase/Bear Stearns, GSI Commerce, T-Mobile, Legg Mason, Vista Print, and Freddie Mac.
Sr. IA & Usability Engineer
Nov 2008 – April 2009
Project & Applications: Worked on redesigning/Migrating and evaluating “Infoserver” “Dashboard” & “GENEVA”, application projects part of Bear Stearns & J.P.Morgan&Chase merger project.
Understanding the Business needs & requirements, & provide the team with a vision of the project objectives
Time estimation/Management and allocation. And allocating team members to the specific projects.
Oversaw the process for the project deliverables like, Heuristic analysis of the existing application, and providing the necessary heuristic changes to the applications, via wireframes and prototypes for the above stated projects.
Provide necessary business information, for organizing existing content & creating a consistent taxonomy/navigation for the Library.
Assure that the team addresses all relevant issues within the specifications and various standards while creating user experience designs mockups, style sheets etc.
Serve as meeting manager or chairman and worked with the development team to see the projects implemented.
Create, present, and maintain all information architecture deliverables, user scenarios, task flow diagrams, sitemap/navigation scheme/taxonomy, wireframes, interaction outline/spec, and copy direction.
Coordinated & Facilitated the Usability Tests, documentation and release of design layouts, drawings, analysis and other documentation
Sr. IA & Usability Engineer
June 2007 – Jan2008
Project & Applications: Managed the following projects while at: GSI I18N / L10N project (Internationalization / Localization), In-store pickup revamp project for various partner websites, enhance the Promotion management application.
Understood the web/ecommerce architecture and ensured the integrity of the design to the overall project plan
Understood the Business requirements, and implementing the I18N standards to the Toys’R’Us United States and Canadian websites.
Designed the UI architecture for the, Toys’R’Us In-Store Pickup check out process on the site.
Monitored the design and development of creating user centered designs and organizing the content with best suited IA model which would also comply with I18N in order to L10N (Localize) the site in three different languages.
Lead Information Architect
Jan 2007 – May 2007
Project & Applications: The project being implemented at T-Mobile is the redesign of their existing application called InSite for the New Site development & Expansion of a new tower.
Managed business and stakeholder expectations, Supervised, the process of deriving usable front end design application.
Traveled as needed to support projects. Market visits, to each of the T-Mobile facilities to conduct UAT and also verify if the field level data have met all markets requirements. (Beltsville/Chicago/Seattle/SFO)
Lead User Experience Designer
July 2006 – Nov 2006
Projects & Applications: at Legg Mason was instrumental in handling the entire development of a new (UUI) Unified User Interface for their, Desktop Applications, and also developing a new system for their AUM process.
Conducted thorough analysis of existing system & users, Creation of personas, based on the roles, conducting best practices analysis & focus group sessions, Creation of scenarios, to conduct Task analysis, for the new system being built as the Unified User Interface.
Conducted analysis for various options and functionalities to cohere all the applications, which were unified in this user Interface. And minimize the workflow and derive usable solutions for a portfolio trading environment.
Gained an in depth understanding of the existing AUM process and determined the needs of the business in a new system. And assisted in the evaluation and redesign of all application offerings
Planned, design, deliver and migration of the new AUM system.
Sr. Information Architect/Usability Engineer
Apr 2006 – June 2006
Projects: Project involved adding new functionality and processes to the existing website viz. Desk& Wall Calendars and Photo Books.
Handled a medium sized E-Commerce project.
Initiate, schedule and facilitate JAD sessions with the business and teams, gathers requirements for each project; understands the scope and changes for the current release, sketch the layouts as part of the session’s proceedings. Guiding the various team members, in terms of missing functionalities, and/or trace out the product related navigations and site maps, taxonomy to deliver user-centered design.
Worked with clients to prioritize customer needs. Managed/Lead the implementation effort and acted as central point of contact for Customer and project related items.
Designed the User Interface for the Calendars and Photo Books sections for the B2C website. And Conducted Usability Tests and document the Analysis.
Usability Engineer & Sr. User Experience Designer
Jan 2006 – April 2006
Projects & Applications: Project at Freddie Mac involved, migrating of various functionalities of loans across servicing - Consolidation of Loans, Mortgage Insurance Cancellation of Loans, Transfer of Servicing, Exporting, Importing functionalities, Manage Loan Data Corrections, and Records for Loans reported for a cycle or period, Foreclosure of loans, etc. from a standalone system to a online system.
Facilitated interviews and meetings with internal and external partners to gather business requirements discuss current and future state processes. Identified product needs, opportunities and potential integration approaches through interviews with customers.
Conduct competitive and best practices analysis and document the findings. Compiled, analyzed and drafted detailed requirements in the form of use cases, process diagrams, flowcharts, and workflow's to be used by design, development, testing, and project management teams. Receive Sign offs on the deliverables.
Create mockups/wire frames of the design based on the brainstorming. The mockups were integrated into the wire frame documents that include screen shots of the entire, workflow of the product, associated with design notes.
Customer Experience Lead
Client - JPMorgan Chase in Wilmington Delaware
May 2005 – Jan 2006
Projects: Account Details and Net Worth for the Morgan Online project, which is into Private & Investment Banking. This project involved a merger/migration of Morgan Online with Chase, called JPMorgan & Chase, Analysis with Market Data and news, Research reports and Portfolio reviews for vendors like Wall Street on Demand and Reuters.
Organized, directed, managed, and controlled activities of multiple medium to complex projects for the Card Services Card Processing System (MyTSYS.) Was accountable for all facets of the project from initiation to post implementation review,
Lead meetings at the technical & project level & provided updates on project status. Identified & recommended design solutions.
Designed Usable Layouts and conducted Usability tests, Initiated and prepared customer support and training support plans about new products and functionalities launched.
Team Lead /Information Architect - UXM team
Jan 2004 – May 2005
Onsite Projects: EXC My Page, Services Portal, Encorr, ISN Tech Talk, Trust Funds
The team was responsible for, designing Internal/External web sites, portals, and working on GUI. Perform UI Analysis and usability tests to derive lab results. Conceptualize and design wireframes/Prototypes for websites and portals using UCD/IA /Usability methodologies.
Oversee the planning, analysis, design, construction, helped develop standards, templates and procedures to aid in the development of the required work products. Interaction with the client and offshore.
Feb - 2003 – Jan 2004
Managed customer implementation projects through Go-Live - work directly with the client to determine project cost, wrote the Statement of Work, etc. Worked with external clients on new projects as well as maintained & enhanced work.
Implemented internal workflow applications & Web based Portals within a pre-defined work plan and rapid delivery methodology
Projects: Worked in the offshore development center (ODC) of World Bank at Chennai, and was instrumental in designing and developing prototypes, for clients like, PCFCS Dubai, Cathay Insurance, and Saint Gobain. World Bank- Food Menu, GIS Maps, Legal Agreement, RAPMAN
Sr. Interaction Designer
Partnered with the Product Manager/Program Manager to evaluate and recommend appropriate metric tracking for web site and e-mail campaigns. And Collaborated on top level log file analysis and provide recommendations for site enhancements.
Conducted research and proposed information architecture strategy. Designed the User Interface for the website and applications
Collaborate with team on web site messaging and branding.
Mar 2002 to Feb 2003
Projects : Involved in client interaction, designing aggregation for portals of the two banks of Japan, one being Fuji and Monex and others namely HDFC and Citibank, involving scraping data and checking account status using the application developed by Tarang, called Account Aggregation.
Key Contributions: Strategy & Information Architecture User Interface Design
Lead Interaction Designer
Jul 2001 - Mar 2002
Projects: Lead a team of 15 designers and developers, for designing and developing multimedia training (tutorials) and courseware templates on Java one e-learning for Sun Microsystems in Flash
Facilitated client-facing presentations & lead engagements, independently and with a team
Jan 2000 - Aug 2001
- Clients like Wipro Technologies, India.com, CDC ventures India, Y-Style Inc (USA), UNEXT – USA, McDowell India, TTK NRI Services, Blue Dart (Courier Services), Motorola, Scullers, Easybuymusic, Indigonation, IndianITonline, TMG and Net-Kraft, for their own website
Conceptualization and Visualization and designing B2C website for the above clients and also designing (IT/Non IT based content, Animations etc.)
Projects : Development of various web-projects, visualizing and creating of Flash movies and animations for web Portals, and sites, WBTs on IT/Non IT/ Education and social organizations. The delivery platforms were CDs, Intranet, &Internet.
Sr. Program Coordinator and Quality In charge
Jul 1998 - Feb 2000
Projects: work involved giving external and internal training on tools like Flash, Photo Shop and Director, Dream weaver, 3ds4, 3dsMax, HTML, Corel Draw Image Styler, Image Ready.
Involved in training multimedia applications and web programming tools, and coordinating the process of evaluation of students.
Conducted workshops and seminars, and trained the internal technical staff, and evaluated performance of students and program coordinators in order to maintain the quality in training and also guiding in teaching skills.